Highmark affiliate brands and logos
The Blue Cross Blue Shield Association (BCBSA) has regulations that govern the use of the Highmark affiliate brands. The standalone Highmark Inc. brand may be used for administrative corporate functions that support both branded and unbranded business such as Integrity, Privacy, HR, Procurement, Corporate Audit, and Finance. This logo can be used in e-mail signatures.
The logos of the remaining BCBSA licensed affiliates serving parts of Pennsylvania, Delaware, West Virginia, and New York, are to be used in their respective coverage areas.
For information on using the Highmark and AHN logos together, go to the Highmark and AHN Joint Logo design standards page.
Download Highmark logos below:
HIGHMARK PLAN LOGO
Use our primary logo with care, maintaining the proportions and relationship of all its elements.
CLEAR SPACE / MINIMUM SIZE
Use the “H” height from our mark to determined minimum clear space. Maintain clear space proportionately as the mark is enlarged or reduced in size.
Maintain a minimum H cap height of 1/4" so the mark is readable and undistorted.
CONTENT ALIGNMENT
When aligning logos with text and objects above or below, use the left vertical of the “H” as the alignment point.
Ensure the edge of the swoosh is at least an “H” height away from the page edge.
When aligning logos with any text and objects to the left or right, use the baseline of the logo as the alignment point.
USE
For knocked-out versions, use the background color for cross and shield details.
Background colors or imagery should be as dark as possible to maximize contrast.
Do not use knocked-out versions on a busy background that will obscure the mark.
Do not apply a drop shadow to the marks.
Do not use alternate colors for any part of the mark.
Color system
It starts with blue. In our lives, it means security and trust. In individuals, it evokes friendliness and reliability.
We mix in darker shades to connect tradition and quality. We bring in brighter tones to reinforce innovation and technology.
Combined with greens for health and pastels for lightness, our palette helps us portray an uplifting, vibrant, forward-thinking brand.
PRIMARY
HIGHMARK BLUE
PMS 2184 C
CMYK 94, 29, 0, 0
RGB 0, 141, 209
HEX #008DD1
AHN GREEN
PMS 2257 C
CMYK 79, 2, 85, 0
RGB 24, 175, 96
HEX #0CB161
TOGETHER BLUE
PMS 7694 C
CMYK 100, 57, 9, 52
RGB 0, 57, 99
HEX #003963
DEEP CORAL
PMS 2344 C
CMYK 0, 49, 48, 0
RGB 247, 152, 125
HEX #F7987D
SECONDARY
SWOOSH BLUE
PMS 2995 C
CMYK 90, 11, 0, 0
RGB 0, 162, 226
HEX #00A2E2
SHADE GREEN
PMS 7484 C
CMYK 89, 11, 84, 39
RGB 0, 109, 65
HEX #006D41
MIST GREEN
100% 50% 25%
PMS 2247 C
CMYK 39, 0, 33, 0
RGB 156, 213, 186
HEX #9CD5BA
BLUSH
100% 50% 25%
PMS 169 C
CMYK 0, 29, 23, 0
RGB 250, 193, 179
HEX #FAC1B3
BRIDGE YELLOW
100% 50% 25%
PMS 2002 C
CMYK 0, 0, 58, 0
RGB 255, 246, 137
HEX #FFF689
Typography
Clean and straightforward, our fonts reflect the brand’s uncomplicated approach. We rely on two typefaces for most materials: the geometric sans Sofia Pro and the old style serif Plantin MT Pro. Used together, they create distinction and visual interest.
For co-branded AHN and Highmark or internal Highmark Health materials, Highmark Sans can be used as a display-only font on a case-by-case basis.
